Timeless
Iconography
The original Fiat 500 reborn as bespoke furniture.
Designed for the connoisseur.
The Soul of
La Dolce Vita
Icon F is not just furniture; it is a tribute to Italian ingenuity. We recover original Fiat 500 cars from the 1960s and 70s—vehicles that have traversed the cobblestones of Rome and the winding coastal roads of Amalfi.
Our master craftsmen in Turin painstakingly restore the bodywork, preserving the soul of the vehicle while integrating modern functionality.
A Meticulous
Resurrection
Sourcing
We scour the Italian countryside for original Fiat 500 F, L, and R models produced between 1965 and 1975.
Stripping
Every vehicle is dismantled down to the bare metal. Rust is removed, and the history of the car is preserved.
Coachbuilding
Our metalworkers repair the bodywork using traditional techniques. The front cut is precision-engineered.
Finishing
Multiple layers of automotive paint and polishing result in a mirror finish. Chrome parts are re-chromed.
Engineered
Precision
While the exterior is pure vintage emotion, the interior is built with modern precision. Each unit is certified for electrical safety and structural integrity.
Icons of
Industry
See how world-renowned brands leverage the charm of the Fiat 500 to create unforgettable customer experiences.
Malfy Gin
A bespoke mobile bar designed for premium gin tasting. Features integrated cooling and custom blue finish.
"A masterpiece of Italian design that transformed our brand presence."
La Speseiria
A mobile deli counter bringing authentic Italian flavors to the streets with a retractable awning.
"A masterpiece of Italian design that transformed our brand presence."
Alfredo alla Scrofa
Serving the legendary Fettuccine Alfredo from a custom-engineered heating station unit.
"A masterpiece of Italian design that transformed our brand presence."
Commercial Structure
Bespoke Branding
Your brand identity applied directly to the bodywork using automotive-grade decals or hand-painting.
- Logo placement
- Pantone matching
- Custom plates
Fleet Leasing
Flexible financial solutions for hotel chains and corporate campuses requiring multiple units.
- 24/36 months
- Maintenance included
- Global logistics
Events & Rental
Temporary deployment solutions for trade shows, weddings, and pop-up activations.
- Setup service
- Daily rates
- Insurance included
White Glove
A dedicated account manager to handle everything from design consultation to final installation.
- 3D visualization
- Site survey
- Priority slot
The Art of Texture
A curated library of finishes inspired by the golden age of Italian design. Tactile, authentic, and endlessly customizable.
Pelle Frau® Leather
Cognac & Tobacco Tones"Colors that echo the 1960s Riviera."
Carrara Marble
Tuscany Sourced
Canaletto Walnut
Matte Finish
AISI 304 Steel
Hand-Brushed
Tempotest® Fabric
Weather ResistantYour Icon Awaits
Crafted in Italy. Designed by you.
Open Configurator